PPC Advertising > Google Adwords-What are the Advantages Over Article Marketing?

Google Adwords is an especially fast way to gain subscribers, which is one of its primary advantages. I can easily dial up a campaign and start getting 200 subscribers per day, easy. Of course the quality is generally going to be lower than with article marketing, but if you are doing some sales page or squeeze page conversion testing, it sometimes helps to have all that traffic.

Article marketing is slow to get going. You write a few articles, and get a few visitors or subscribers. Some days your article gets picked up by a publisher, and other days it does not. So your visitors are sporadic.

Another nice thing about Adwords is the fast links to a lot of pages – long term, it is useless, but in the short term, there might be some small effect.

Google Adwords, on the other hand, can easily be dialed up to create massive visitorship immediately. If you want 1000 visitors and can afford it, you can get the visitors in a hurry. You can use Google Adwords for fast testing of headlines and closing percentages.

So what should you use? I think it depends on what you need. If you need subscribers or visitors in a hurry so you can test or win a contest, then use Google Adwords. But if you want high-quality visitors or subscribers, then write articles. Use a balance of both. The more time you have, the easier it is to use articles. When you are short on time and still need the traffic, use Google Adwords.

Try out Google Adwords and see what happens. Figure out what it is good for, or just use it for testing, and use article marketing for generating more revenue. Make them both work for you!