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SEO > Creatively Using Blogs; Massive SEO Benefits

Blogging for traffic has no purpose; Why not just use that blog as your main site. There are some things that a you can do with a regular site that you can’t do with a blog? This is now really true but like many other internet marketers I am not a PHP expert and I can’t change the files of my blog to look and feel the way I wan them like I can a regular HTML file. I hate outsourcing this that I can do myself. Besides, I enjoy designing my own websites and you probably do to. We have to find a way to still use our websites by get the benefits of blogs.

We are disadvantaged because we have to drive traffic to our websites without having the benefit of the blog as the main site. Blogs are great for search engine ranking and since our main website is not a blog we are losing the ability to ping out new content and utilize social bookmarking every time we post content.

How do we fix this problem? We have to find a way to use a blog so we can ping our website. You can add the blog to your website and just ping it. This will offer beneficial effects for your main website if the inner pages of your site contain a blog that is constantly gaining new content. The problem with that is that you want people to come to your main site and see what you are selling right?

You have to now change the look of the blog you created. Add a link to your website in the blog using anchor text you want. This will have 2 positive effects. People will see the links and come to your site and the search engines will also see the link and further increase your websites rank for that key phrase.

Now if you have the blog on your site your not going to be driving traffic to your site technically, since they are already on your site and just traveling.

What you can do is create another blog outside your site and focus on topics that relate your main site and also offer news from the site and large links to your main site. This will have other favorable effects for your sites SEO.

You’ll see another link from Google in a week using these strategies. Remember also that these strategies can be outsourced and automated to duplicate your results. Until next time, keep building your blogs content and never stop adding content.

Author: George Christodoulou Posted: 2006.11.13 Print this article Send to a friend

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