Email Marketing > 3 Ways To Get Your Email Opened And Read

One

Email filters can be quite useful but the problem is that these rules are not always accurate. That is, sometimes these "junk email" rules filter out important email as well. Since some of these rules are quite arcane, it is probably best to send the email to yourself and receive it with a client that has junk-filtering rules turned on.

I've found that the Outlook junk filtering rules are the harshest, so you might try that. If the email is not filtered, you're probably OK. If it is, play with it until the email is accepted.

Two

Think of your e-mail subject line as the teaser copy on a salesletter for a direct mail piece. The only purpose of that teaser is to get you to open that envelope. You must make sure that your e-mail subject line is written in such a compelling way that the recipient can't click on it fast enough to see what is inside.

Three

The subject line has another very important job. Not only must it get the recipient to open the e-mail but it must very quickly describe what you will find inside. Nobody has time to read a page long e-mail just to find out what it is all about. Thus, the subject line must make your offer very clear and very quick.

Another great overlooked benefit of the subject line is to put your affiliate link if you have one in the subject line. Many people will click on this link just to see what is going on at the other side and if the whole purpose of the email was to get the recipient to click on your link, well then it doesn't really matter if the person read your e-mail, does it?