 SEO Duplicate Web Content Penalty Myth Exploded
The "duplicate content penalty" myth is one of the biggest obstacles I face in getting web professionals to embrace reprint content. by Joel Walsh |
Online Marketing 201 :: Marketing to Early Adopters
I recently attended a search engine marketing seminar and there was lots of discussion about how to mass market your site online. Because that is essentially what search engine marketing is: Marketing to the masses. But a question came up as I was listening and that is: How does a website market to early adopters? In this article, I hope to address some of the points you need to cover to market to this distinct group of people. by Rob Sullivan |
Easy steps for determining SEO competition in your industry
With the growth of the web, more and more companies are beginning to realize that a storefront is not all that is required to compete. Many more traditional businesses are getting online in a big way, increasing competition and reducing the amount of available screen space in SERPs The problem sometimes is that these companies do not know how to distinguish their online competition. In this article we look at some easy ways to determine who your online competition is. by Rob Sullivan |
The Good and the Bad of SEO ? From Googles Mouth!
I recently had the opportunity to ask questions of some Google staffers. There were some questions I felt I needed to get verification on, so when I had the opportunity via a conference call I took it.
In this article I highlight some of the points made during the call so you know what Google thinks. by Rob Sullivan |
Planning a site redesign? Read this first!
I can?t tell you how many sites I?ve consulted on where, without a word to the SEM team, the site owner re-launches with a brand new site. Sometimes it?s a simple cosmetic change but more often than not its a completely new site with new page naming conventions and new folder hierarchy. In this article I am going to try and explain how you can minimize the impact to your search engine rankings when performing a redesign. by Rob Sullivan |
Some Tips for Planning your SEO Campaign for the Long Term
At one time you used to be able to perform a one-time optimization on your site and reap the benefits for months. In today?s competitive landscape, however, that is not the case. This is because your competition is always growing and changing and therefore you have to as well. This article explains what you need to do to plan a long term SEO campaign. by Rob Sullivan |
5 steps to a perfectly optimized web page
There is so much talk out there about what the ?perfect? web page looks like. In this article we give you tips on what we consider perfectly optimized as well as tips on helping turn the page into a great conversion tool. by Rob Sullivan |
Server Issues which can affect Search Engine Rankings
This article discusses the server problems that effect a site in getting a better ranking at a search engine and How the hosting server settings can very badly effect a website?s search engine rankings. by Rob Sullivan |
Flash, SEO and Optimization - How to properly use flash on your websites
This articles describes the use of Flash in a website and its negative effects on a site?s ranking in a search engine & how we can minimize the ill effects and use Flash more effectively. by Rob Sullivan |
The Yahoo - Google Battle - (Index) Size Matters!
If Google indexed about 20 to 30% more pages then this explains the decrease in traffic. These new pages get found, but the number of searches has not increased. In other words... by Peter Faber |
Chasing Search Engine Algorithms: Wisdom or Folly?
Properly optimized web sites can achieve top rankings in web search results. But when search engines change, should you follow suit? by Patricia Hursh |
Much ado about PageRank
There are those in our industry who will tell you that PageRank is dead. I?ve been reading a lot lately about how we are supposed to ignore the green bar in our browser but you know what? I disagree and I?m going to tell you why. by Rob Sullivan |
Basic SEO Article - Focusing on Quick Optimization techniques for the newbie
Today I?ll discuss a bit about why, contrary to common practice, why on-page SEO is so important and then tell you how you can quickly optimize your web pages even if you have very little time! by Brad Callen |
What?s the MOST effective SEO Tactic for 2006?
Traditional link building is no longer your best bet to get high search engine rankings.
That?s not to say that you should dump your link campaigns all at once and scamper for the hills ? links will continue to have value within search engines... However... by Brad Callen |
Search Engine Penalties at Yahoo & MSN
In the second of a two-part article, we look at search engine penalties applied by Yahoo and MSN, and how webmasters can avoid them, or get them removed once sites are in the penalty box. by Marcela De Vivo |
Coping with Search Engine Penalties
Search engine penalties are present and pervasive, and are a primary method used by search engines to control webmasters. Unless webmasters understand what they are and what to do about them, their websites could easily trigger a penalty, losing traffic and revenue. by Marcela De Vivo |
SEO One-way Web Links: 5 Strategies
As someone who works with small business website owners, I've heard just about every inbound-linking scheme there is. In the end, I've only seen five strategies that really work consistently for getting hundreds of links. by Joel Walsh |
Google PageRank Update Analysis
For those of you not yet aware, Google is currently updating the PageRank they are displaying in their toolbar. Each update causes a stir among the SEO community and webmasters trying to get their websites to the top of the Google Rankings. by Dave Davies |
Your Search Engine Optimization Strategy: Make Love, Not War
When it comes to search engine optimization strategy, there are basically two camps ? those who view search engines as adversaries to be conquered at any cost and those who regard search engines as partners in their online marketing efforts. by Scott Buresh |
Recommended Tools When You Put On The SEO Cap For Your Web Site
The name of the game is search engine optimization and there are 20 winners and a million losers. It is a massive game that is conducted each and every minute by the top search engines. by Vinodh Pushparaj |
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