 Get going with high Google ranking
The growing popularity and hence the widening marker share of Google is an established fact. Google has outgrown the competition and has set industry standards for others to emulate. by Deepak Sharma |
The Long Tail and Analytics
There is a theory called ?The Long Tail? that noted that a relative handful of blogs have many links going into them but ?the long tail? of millions of blogs have only a handful of links going into them. It is very similar to the bowtie theory. This same Long Tail theory has been applied to search in that a handful of queries drive a lot of clicks to a site but in reality there are sometimes tens of thousands of other terms which actually convert at a higher rate. In this article I explore the Long Tail of search and how analytics impact it. by Rob Sullivan |
Does your web site facilitate the new breed of layman users?
Internet has got virtually deep down penetration across the globe, and the profile of its users has also gone a sea change. by Deepak Sharma |
Bursting forth from the Sandbox to top of the Google's rankings
For a considerably long period, Google happened to provide new sites with a temporary boost, known as "fresh boost" or ?new site bonus.? But recently this search giant seems to... by Deepak Sharma |
Using subdomains to bypass Googles sandbox
I thought a post on searchenginewatch?s forums was very interesting. While I haven?t yet tried it it does seem to have merit. It talks about using subdomains from an existing site to help kick a new domain into the index and out of the ?sandbox.? In this article I explain what this technique is and how to use it. by Rob Sullivan |
Getting your hands dirty - Applying SEO tactics
Sometimes there is an advantage to hiring a smaller SEO firm. This is because in some cases the firms that only do consulting lose sight of the details. This is because they have forgotten how to take care of the details. by Rob Sullivan |
SEO Outbound Link Relevance
You know search engines evaluate a site based primarily on the links going to it (inbound links). The PageRank of the sites on which the inbound links are located, and the anchor text of the links, matter a lot. But if you're like most webmasters, you don't appreciate the value of outbound links. by Joel Walsh |
Making your web site search engine friendly
Search engines happen to be one of the fundamental ways that Internet users find web sites. That's the reason a web site with good search engine listings can see a dramatic increase in traffic. by Deepak Sharma |
How to test drive demo software: 9 steps to the perfect trial.
Investing in SEO software is an important business decision. Your online marketing efforts can be significantly enhanced by a piece of software that closely matches your business needs and current knowledge level, yet a poorly chosen product will damage your marketing efforts and waste money and man hours. by Paul Fisher |
Time to say goodbye to submission software?
It?s generally agreed in SEM circles that search engine submission is dead, or at least mass-submission is dead. Firstly, there are only a handful of engines left that are real traffic generators and, secondly, this handful would prefer to find your site than have it forced down their neck. So can someone tell me why are there still submission software titles being sold? by Paul Fisher |
Does the length of your website's domain name registration affect the search results at Google?
Does the length of your website's domain name registration affect the search results at Google This question has come up recently and a lot of website owners have been wondering about it, especially since it was mentioned in a patent awarded to Google in April. According to the patent, "Certain signals may be used to... by Bill Hartzer |
Wiki - What SEOs can learn from it
This article describes Wiki,a piece of server software that allows users to freely create and edit web page content using any Web browser, & what is the importance of Wiki. by Rob Sullivan |
SEO Questions - Why do I see different Google results than my clients?
Having been in this industry for as long as I have, I often forget some of the basics. Well, it?s not that I forget, it?s just that I assume that everyone else in the industry has the same knowledge level as I do. So when I get a ?newbie? asking a question like ?Why are my Google results different than my clients? I have to take a step back and realize that we aren?t all equal. Therefore in this article I?m going to answer this one seemingly simple question. While it may be simple to those of us ?in the know? this isn?t always the case with others. by Rob Sullivan |
Is Google Analytics Good For The Internet Marketing Industry?
First they gave us a good search engine. Then they gave us two gigabytes of free server space for email. Now they have given us a high quality web analytics system, for free. Let me just repeat that. They have given us a web analytics system FOR FREE. So what?s this system like? What are its features and how do I see it affecting the web analytics marketplace? This article explains all. by Steve Jackson |
Search Engine Optimization Tips
In this article, I shall concentrate on some few important tips to optimize your site and make it more search engine friendly. by Webmaster Corner |
Using Spider Traps to Discourage Site Scraping
Sometimes your competitors will do almost anything to compete with you including stealing your content. To do this they sometimes employ automated software much like a search engine crawler to make the process quicker and easier than manually copying your site. This can cause many problems for you. In this article we look at ways to stop this from happening. by Rob Sullivan |
Reputation Management :: A prerequisite of Effective Link Building
Over the past few articles I?ve brought you different tactics you can use to help build quality links to your site. And while I am going to continue to bring you even more of these tactics I thought it would be good to step back and take a big picture look at why link building is important. Further, I wanted to look at other things you should be considering when you are doing your link building: Namely managing your online reputation. by Rob Sullivan |
Link building and the Value of Press Releases
Online press releases have been around for years. But up until recently they?ve pretty much remained the domain of ?legitimate? news sources. That has changed in the past year or so, however, as online marketers figure out the true value of press releases. While they offer great exposure to your product or service they do much more. In this article I discuss how you can use press releases to boost your link popularity. by Rob Sullivan |
The Importance of Web Analytics :: Using Your Analytics Properly
Analytics are very important to your web marketing campaign. If you do not use analytics properly you may not understand how effective your search engine marketing is. In this article I look at some practical examples of when to use analytics and some things you need to identify in order to get the most out of your analytics. by Rob Sullivan |
SEO Duplicate Web Content Penalty Myth Exploded
The "duplicate content penalty" myth is one of the biggest obstacles I face in getting web professionals to embrace reprint content. by Joel Walsh |
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