Articles about PPC Advertising

3 Strategies to Profit When Click Prices Increase (Part 3 of 3 Series)
In this article, I’ll explain a final strategy that involves calculating and using your average customer lifetime value as a way to bid at higher prices while remaining profitable.

by Kevin Gold

3 Strategies to Profit When Click Prices Increase (Part 2 of 3 Series)
In this article, I’ll explain the process of website conversion for a paid search campaign and identify some strategies to reduce the gap between your baseline performance and your website performance goals.

by Kevin Gold

3 Strategies to Profit When Click Prices Increase (Part 1 of 3 Series)
All indications show an upward trend in keyword bid prices which means fewer results in 2005 from the same dollar spent on pay-per-click marketing in 2004.

by Kevin Gold

The Click Fraud Problem
Click fraud has become a major problem for online marketers. If you participate on Google adwords campaigns or Overture, you must already pay a lot for your campaigns.

by Christos Varsamis

Choosing the Right Keywords for Your Pay Per Click Advertising Campaign
Of all the important decisions that go into a successful Pay Per Click Advertising program, the most critical one is which keywords to target.

by Stan Hauser

Pay Per Click or Pay Per Human Browser?
In principle, pay per click is a wonderful idea, but the real problem is in the quality, and the quality can be watered down so easily by fraud.

by Roy Thomsitt

Are You in for a Safe Landing? - PPC Landing Pages
You've paid for your ticket and your ads are up on Google AdWords and Yahoo's Overture, but have you set up a safe landing for your clients?

by Shawn Campbell

7 Great Ways to Lose Your Shirt Using Google Adwords!
Google Adwords is a great tool! Careful use can lead to legions of highly targeted visitors breaching the moat around your site, and demanding to pillage your products! On the other hand...

by Keith Thompson

Paying for Website Visitors: The Allure of PPC for Small Biz Owners
There are good reasons why many webmasters and website owners choose to pay for visitors to their website...

by Peter Prestipino

Who Else Wants To Maximize Their Google Adwords Success?
Discover Three Simple But Incredibly Powerful Strategies That You Can Implement Right Now About The One Thing You Must Do To Ensure An Awesome Adwords ROI!

by Mark Meyers

Pay Per Click: What's It All About?
No doubt you've heard the phrase "pay per click" before. This refers to any type of advertising where you only pay per click-through.

by Alexandria K. Brown

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